Conversion Rate Optimization

Analyze and optimize conversion funnels. Designs A/B test hypotheses, analyzes heatmap data, identifies drop-off points, generates landing page copy variants, and creates data-driven CRO reports.

This skill helps you improve website conversion rates systematically. It analyzes funnel data to identify bottlenecks, formulates testable hypotheses, designs A/B test plans with proper sample sizing, interprets heatmap and session recording insights, and generates actionable CRO reports with prioritized recommendations.

When to use

Use when conversion rates are below benchmarks, running A/B testing programs, analyzing user behavior data, optimizing landing pages, or building a systematic CRO process for your team.

Examples

Funnel analysis

Identify and fix conversion drop-offs

Analyze our checkout funnel — cart (100%) to shipping (68%) to payment (42%) to confirmation (31%). Identify likely drop-off causes and test ideas

Landing page optimization

Generate test variants for a landing page

Create 3 test variants for our pricing page: different headline copy, CTA placement, and social proof positioning with expected impact estimates