Mixpanel Product Analytics
Instrument and analyze product usage with Mixpanel. Designs an event taxonomy, tracks events and user properties, builds funnels and retention reports, and queries via the API for growth insights.
This skill makes Claude a Mixpanel specialist. It designs a clean event and property taxonomy, instruments tracking across web and mobile SDKs, and builds funnels, retention, and flow analyses. Covers identity management and user profiles, cohorts, the Query and Export APIs, and warehouse sync so product and growth teams get trustworthy behavioral analytics.
When to use
Use when planning a Mixpanel event taxonomy, instrumenting product analytics, building funnels or retention reports, or pulling data via the Mixpanel API.
Examples
Design events
Taxonomy
Design a Mixpanel event taxonomy for a SaaS signup and onboarding flow with consistent property names
Build a funnel
Conversion analysis
Set up a Mixpanel funnel from signup to first activation and break it down by acquisition channel
Query the API
Programmatic export
Write a Mixpanel Query API request to export weekly retention for the last quarter