Content Strategy

Develop a content strategy for SEO and organic growth. Includes topic research, keyword clustering, content calendar, audience targeting, and competitive positioning to maximize organic traffic.

The Content Strategy skill builds an end-to-end content plan grounded in search data. It identifies the topics worth owning, clusters keywords into content hubs, maps content to funnel stages, and produces a calendar you can actually execute.

When to use

Use when you need to plan content, create a content calendar, find what to write about, analyze content gaps, build an editorial plan, or want to plan what content to create for organic growth.

Examples

Build a content calendar

Create a 3-month content plan from scratch

Build a 3-month content calendar for a B2B HR software company. We want to rank for HR management and employee onboarding keywords.

Topic cluster strategy

Design a hub-and-spoke content architecture

Design a topic cluster strategy for our pillar page on 'remote team management'. Give me hub page + 8 supporting articles.

Find content gaps

Identify topics your competitors rank for that you should own

What content topics should we be covering that our competitors HubSpot and Salesforce already rank for?